I can’t remember how I discovered these videos, but I think they are just quite inspirational. The video above is the making-of, the video below is the final advert for Avios.
As an aside, I was delighted to see in Avios’s later adverts changed the final tagline at the end. This original advert simply says “anything can fly”, but it doesn’t explain what Avois does or that Avios is now the new name for AirMiles.
Now, AirMiles made sense to me. It gave me an idea of what it was about. Avios, for some reason, makes me think of baggage handlers.